Artificial intelligence (AI) has become a buzzword in the financial industry, with many claiming it will revolutionize wealth management. However, there is often a need for more clarity about what AI can do and how it can benefit financial advisors. How can advisors use AI to attract quality leads, streamline marketing workflows, and provide personalized advice to clients?
In this episode, Jack talks with Jonathan Michael, Founder & CEO of Wealth I/O. With a marketing and sales background, Jonathan deeply understands how AI can be leveraged to enhance marketing strategies and drive business growth. He works closely with advisors to help them generate quality leads, streamline their marketing workflows, and provide personalized content to clients.
Jonathan talks with Jack about AI in wealth management marketing. He discusses how AI can augment advisors’ capabilities, allowing them to function as super advisors. Jonathan also delves into how AI helps advisors generate quality leads, streamline workflows, automate compliance, create hyper-personalized content, and scale their business.
Key Takeaways
- [01:33] – The best way to describe AI.
- [03:28] – What Wealth I/O is all about.
- [04:12] – Lead magnets: what they are and how they work.
- [05:49] – How Jonathan got into wealth management marketing.
- [12:28] – The process of converting leads into clients with Fin-Path.
- [16:35] – Jonathan’s career path after moving to the US.
- [19:15] – How Jonathan helps advisors get the right clients.
- [22:44] – How Wealth I/O makes advisors super effective.
- [26:52] – Jonathan’s thoughts on the future of AI in marketing.
- [29:19] – Jonathan’s key takeaways.
- [32:06] – Jonathan’s interests outside of work.
Quotes
[01:53] – “AI is a set of tools that can augment your capabilities for certain tasks. With the current state of AI, we can expect advisors to start functioning like super advisors, like having a bunch of superpowers to augment their capabilities.” ~ Jonathan Michael
[08:09] – “When clients jump on their first call, it’s important to understand how the advisor can add value to their lives. It removes the advisor from the selling process and catapults them into the advice process.” ~ Jonathan Michael
[24:05] – “We want to make the process of converting advisors into sophisticated thought leaders more and more feasible because that’s what they should be doing. They should be able to save time writing rich content, post consistently, and then spend most of their time understanding needs, wants, and desires.” ~ Jonathan Michael
Links
- Jonathan Michael on LinkedIn
- Jonathan Michael on Twitter
- Wealth I/O
- Fin-Path: AI-Powered Advice Engagement Software
- Chip Roame
- Reese Harper
- Elements
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