In this episode, Jack talks with Ken Cella, Principal of Branch Development at Edward Jones. In his role, Ken empowers nearly 19,000 financial advisors and their branch teams to serve 8 million clients across North America.
Also joining the conversation is Ken Dychtwald, Founder and CEO of Age Wave. Ken is a psychologist, gerontologist, researcher, speaker, and best-selling author.
Ken Cella and Ken Dychtwald talk with Jack about the new retirement journey, how Edward Jones plans to manage the full household portfolio, and how the firm’s leadership team commissioned Ken Dychtwald and the Age Wave team to conduct research on the changing face of retirement and specifically, what clients are looking for in terms of advice and guidance through their retirement journey.
Key Takeaways
- [01:46] – What led Ken Cella to a career in financial services.
- [02:56] – What brought Ken Dychtwald and Ken Cella together.
- [05:34] – The new retirement journey.
- [09:45] – How Edward Jones applies the new retirement journey in their retirement planning.
- [14:51] – How Edward Jones helps advisors adapt to people’s changing retirement needs.
- [17:59] – Why Edward Jones consistently receives high ratings from advisors and clients.
- [20:21] – How Edward Jones plans to manage the full household portfolio.
- [25:20] – What sets Edward Jones apart from the other asset managers.
- [27:38] – What Ken Dychtwald learned from Edward Jones.
- [31:30] – Ken Cella’s three key takeaways.
- [33:37] – Interesting things Ken Cella does outside of work.
Quotes
[05:02] – “People care about four things. They care about their health, family, purpose in life, and what they stand for, and how their financial situation could support the first three.” ~ Ken Cella
[07:03] – “More and more people say they’re getting wind of the idea that they may outlive what their parents or grandparents thought retirement was. So the idea of planning for three, four, or five years is over.” ~ Ken Dychtwald
[12:42] – “Partnering with Age Wave would be one of our best sources of high EQ knowledge. It helps our financial advisors do their job even better in connecting with their clients, understanding their concerns and their financial realities, helping them to navigate challenging times, and to remain steadfastly focused on their financial goals.” ~ Ken Cella
Links
- Ken Cella on LinkedIn
- Ken Dychtwald on LinkedIn
- Edward Jones
- Age Wave
- The Age Wave: How The Most Important Trend Of Our Time Will Change Your Future
- The Harris Poll
- Fortune
- J.D. Power
- Envestnet
- MoneyGuidePro
- Securities Industry and Financial Markets Association (SIFMA)
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